Missed Point

27Sep08

If the polls prove correct, Barack swayed Independents last night by being Mr. Congeniality. Why, then, would the McCain campaign not see that this video of Barack saying multiple times that McCain was right is a double edged sword.

The McCain campaign is at risk, I think, of relying too much on campaign craft, as if the craft is an end unto itself. The craft is supposed to be used to deliver a coherent message, a storyline that resonates with the country. The technique was great at poking a whole in Barack’s offensive line, but it will take message to make the sack.

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