Second Class

07Nov08

Headline in the radio trades:

“Obama skips Black radio.”

We understand that Barack wouldn’t benefit from advertising on black radio – he was already getting their votes, so where was the upside in placing ads targeting that demographic?

Exit polls indicate 95% of African Americans voted for the President-elect. But that strong support apparently did not lead to big ad dollars for ethnic stations. Radio One president Barry Mayo says his company got “nowhere near” what general market stations received.

But with money to burn, wouldn’t you expect a little loyalty?

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