Archive for the ‘luntz’ Category

Bursting Obama

16Oct08

You’ll recall that I was suggesting a few days ago that McCain could reclaim control of the campaign narrative by offering confused voters 1) an explanation of why the financial meltdown is happening, and 2) pinning it on Barack. Yesterday, Frank Luntz revealed the most successful negative ad according to his focus groups – it’s […]


Heavy Objects

28Aug08

What will Barack be doing tonight in his speech? Let’s figure that he’ll aggressively assert that he can handle being Commander in Chief, and he’ll probably offer some specifics about what Hope and Change are all about. According to a focus group conducted by pollster Frank Luntz, Obama’s problem is partially that the remaining undecided […]